MEANING AND DEFINATION OF CONSUMER BEHAVIOUR.

 MEANING AND DEFINATION OF CONSUMER BEHAVIOUR....

THE TERM INDIVIDUAL BUYER BEHAVIOUR,END USER BEHAIOUR,

CONSUMER BEHAVIOUR,AND CONSUMER BUYING BEHAVIOURIS THE STUDY OF HOW THE SAME,THE STUDY OF CONSUMER BEHAVIOUR IS THE STUDY OF HOW INDIVIDUAL MAKE DECISIONS TO SPEND THEIR AVAILABL RESOURCES,(TIME,MONEY EFFORT)ON CONSUMPTION-RELATED ITEMS,IT INCLUDE THE STUDYOF WHAT THEY BUY ,WHY THEY BUY IT,WHEN THEY BUY IT,WHERE THEY BUY IT,WHEN THEY BUY IT.

EXAMPLE-TAKE THE SIMPLE PRODUCT TOOTHPASTE,CONSUMER RESEARCHER WANT TO KNOW WHAT TYPE OF TOOTHPASTE CONSUMER BUY (GEL,REGULAR,STRIPED,IN A TUBE,WITH A PUMP).WHAT BRAND(NATIONAL BRAND,PRIVATE BRAND,GENERIC BRAND,).

ACCORDING TO BELCH AND BELCH-CONSUMER BEHAVIOUR IS THE PROCESS AND THE ACTIVITIES,PEOPLE CHANGE IN WHEN SEARCHING FOR,SELECTING PURCHASING,USING EVALUATING AND DISPOSINGOF GOODS AND SERVICES.